Have you ever thought about why there are so many websites in the world today and why even people that have no business, no brand or presence, actually invest in having their own website?
In today’s digitally focused world having your own website is a huge asset. Many people will argue that its only needed by businesses and brands, but I am here today to tell you that it can add huge value to anybody’s life.
Let’s explore why this is such a great asset to have, not only for businesses and brands, but also for the normal guy or gal living down the street.
Today I am going to share 7 powerful reasons why you need your own website no matter who you are, where you live or what you are all about. The reasons mentioned below are listed in no order of importance.
Reason # 1 – Allows You To Be Found.
I know that for many people this may be a concern but remember you are in control of everything that is put on your website and what gets shared publicly. This does not mean that cousin John, that you do not want to be associated with, is going to be able to rock up and knock on your door.
The mere fact that anybody can do a search for you and they can find you through you having your own website already provides a great first impression.
If you are somebody that is looking to find a new job or start a new career, then having a website already sets you apart from other applicants.
It’s a well known fact that today, before any major decisions are made by companies, institutions or anybody for that matter, they research any information that they can find about the person online and form their opinions from what they see.
This also applies if you are in the market for personal loans or thinking of making investments.
With having a continually updated website you can show the world that you are ” the real deal” and allow them to make decisions based upon what they see.
Reason # 2 – People Want More Information About Who they Are Connecting with.
Not only do people search in a business capacity but also when just connecting with others.
People research people that they are thinking of doing business with, forming relationships with- both personal or business, employing or just forming a connection with.
It makes the decision of whether to proceed, so much easier in the long run. They can get a feel for who you are at your core and what you care about.
The long term effect can be even more far-reaching, especially once you “retire” from mainstream employment, business or a career.
Whatever you decide to do with your future, there is a history that somebody else can familiarize themselves with which could impact any future associations/relationships.
Always remember, you have total control of the information reflected on your website. This is not the case on social media.
Anybody can post negatively on social media and you cannot really control it.
Having a website where people can go and get the real message is something that is priceless in terms of the value it adds to your life.
Reason # 3 – Its a Method by which you can Connect with The World .
Having your own website is not only beneficial for others looking to connect with you but also in terms of you connecting with the world.
This is very evident, especially when you have a blog on your website where you share regular information about what you are busy with, what interests you, etc.
It provides you with the means to connect with others no matter where in the world they live – they can connect with you via your website. “How, may you ask ?”
They can reach out via your contact page or by leaving comments on your blogposts and starting a conversation that way.
You could argue that one can do that on social media, but then it’s there for everybody to see.
Connecting via your website is a lot more personal and the conversation is only really shared with the people that visit your site.
You can interact with the writers of your comments and build connections that way. Who knows what those connections may bring in the future?
Reason # 4 – It’s a Vehicle for Building An Income or 2nd Income.
Having a website can open up huge opportunities for you to earn extra income or to build an online income.
Not having a website will limit you in what may be possible in terms of the types of income you can make, either full-time or part-time.
Most people believe that the only ways you can generate income is by having a job, owing a brick and mortar business or dealing with various types of investments.
Very many people do not even fathom the potential that lies online to make vast amounts of money, but you can only really do that if you have a website.
You can offer ad space on your website, you can promote affiliate programs and you could even share your knowledge and expertise and generate an income from that.
It all starts with having your own website .
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Reason # 5 – Builds Your Credibility.
Whether you are a local artist working with ice sculptures or you have the skill to teach others how to crochet – having a website allows you the freedom to share your knowledge, expertise and passion for whatever you are doing.
This allows others to find you and when you share value with that audience, you become a person of value.
Without a website, you may find it very difficult to build up your credibility in your field/niche or industry.
It provides you with a platform where you can show the world what you know and connect with others worldwide with the same passion.
Reason # 6 – Your Website is available 24/7.
Having a website allows you to be “available” 24/7 and globally.
If you are generating income from your website or building a global following, this allows people to connect with you even when you are sleeping (or still at your day job).
When you are exposing the world to what you know, having a website allows people to contact you at your convenience and this is never more valuable then when you are still working full-time.
No disturbing phone calls from your “side gig/hobby/passion” that will have your boss raising his/her eyebrows at you.
People can connect with you and you can go back in your own time and reply, process sales, answer questions etc. This is always a win-win for both parties.
When you have a website, even in your local market, people have access to your information at times that suits them and not only when you are physically open for business.
Reason # 7 – Provides Opportunities To Build Strategic Alliances.
This is very much linked to reason 6 above.
By having a website you not only expose what you are all about to your audience (and potential customers, depending on what you are doing) but it also allows you to make connections with other like minded people, influencers and major role-players in your niche/industry.
How else are they going to find you? Word of mouth still works but it needs to be backed up by something more tangible, like having a website.
By sharing your message on your website, you are able to educate and inform your audience/market which in turn allows you to influence your audience/market.
From making buying decisions, to finding solutions and information online – if you have a website you will be able to influence your audience (or market).
So in Closing…
I am sure there are many more reasons to be found to support why having a website is a very good idea and offers many opportunities for the owner.
I suppose you could almost say there are as many reasons as there are people on the planet, everybody needs to find their why, their reason.
Another thing to keep in mind is that having a website need not be a huge expense, unless you make it one. You can actually get your own website with hosting and a Fr#e domain name for a monthly cost which is less than a specialty coffee at Starbucks.
Question is, ” Can you afford to not have your own website?” Just think about the implications …