All Posts by Ruth

4 Unusual Reasons To Start A Blog

4 Unusual reasons to start a blog

Haven’t we all heard the many very valid reasons why you need to start a blog and why it makes a lot of sense. Things like, it can make you money, build your authority, allow you to become an influencer in your niche and build a legacy for future generations, being just a few.

What I would like to share with you today is some of the more unusual reasons. Reasons focused around you as a person and why it’s to your benefit. These reasons are not about your market, making money or what others want. This is about how it will help you to grow as a person. It’s about using it as a tool to become better and reach your goals.

The bottom line is, when you become better and grow, then you can add more value to your market. This then directly translates into becoming more successful and the money that will flow as a result.
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DSG Weekly Article Roundup 12th April 2019

. Weekly Article Roundup Focusing on writing a book

Too many times authors write without thinking about who they are writing for and why they are writing what they do. They write to get those stories out of their heads and onto paper for others to consume and enjoy. In doing so, many lose sight of trying to build a connection with their readers; to ensure that the story or message resonates with their readers, audience or market.

In this week’s roundup we focus on articles that are focused on connecting with your readers and the impact that those words can have on the world.

How to hook your reader when writing a novel

Robin Murphy shares some valuable tips on The Creative Penn how to develop and create the right hooks for grabbing your reader’s attention in Writing A Novel: How To Hook Your Reader

Grabbing, and keeping, a reader’s attention is paramount for an author, especially in today’s crowded book market. Bored readers won’t become rabid fans.

We always seem to think that this is mostly applicable to non-fiction writing, but it is just as crucial when writing fiction. Readers want to be intrigued from the opening so that their attention is fully immersed in the story. Robin gives several ideas on how exactly one can grab a reader’s attention with some excellent suggestions.

The power of teaming up – Join a writers group.

The editors of Writer’s Digest share an informative insight into the power of writing groups from around the world in Team Up! – What Makes Writing Groups Work..

These six groups from around the world share insights into how they operate, why the groups work and what benefits the writers gain from joining the groups. This allows one to make a informed decision if joining a writer’s group is something that will be of value to you and your writing. Then it’s just about finding the right one for you.

Every dream of writing a novel?- here’s what you need to do

Ali Hale provides you with the 10 crucial steps to writing a novel in  How to Write a Novel: 10 Crucial Steps in this extensive article on Daily Writing Tips.

It provides one with a step-by-step process of what you need to do to get that novel written. This process will be of value to both rookie authors and seasoned professionals alike. Nothing is left out and it’s a flow that most anybody can follow and succeed in completing their novel.

Write a book about the change you want to see happen in the world

In this guest post Write a Book that authors the change you wish to see in the world by Nana Amir on Writers Digest she discusses the way in which authors can kick start the changes they want to see in the world by writing a book.

“It’s time to change your tactics—especially since you are a nonfiction writer. Put your words to use. Allow them to make a positive and meaningful difference. Author the change you want to see in the world.

That’s right. Become an Author of Change by writing a transformational or change-inspiring book.”

It’s about becoming an author of change and making your words count. This is something that is one of my personal passions. Many of us have knowledge, skills, experience and passion that needs to be shared with the world that can make a huge impact. That’s why we need to get these types of books written. In her article she explains why it’s so crucial and exactly how to go about it.

Don’t write for everyone – write for someone specific

In this hard hitting, pull no punches post Your work is Not for Everyone on his blog Jeff Goins, Jeff explains why you need to understand that you are not writing for everyone.

“The kind of work that doesn’t deserve criticism doesn’t deserve praise. If you don’t do something worth criticizing, you aren’t doing something worth appreciating.”

In the marketing world, this is something that everybody knows. However, as authors, we tend to sometimes lose sight of the same. We need to keep in mind that we have a specific audience, a group of readers that our stories and messages resonate with and those are the people we should be writing to.

So in Closing…

As authors we have a responsibility to make sure that the content we are crafting is what our readers will enjoy and what resonates with them. This is not about us and what we want, it’s all about them.

Hopefully, these articles will provide you with food for thought about your writing. Also, how you can make it better to connect with your readers and audience.


Happy reading till next week

The Name of the author of the blogpost - Ruth Coetzee

How To Start A Podcast With Little Or No Money

Blogpost about how to start a podcast with little or no money

More and more one sees content about podcasting appearing in the news. News about the industry, the up and coming podcasters making waves and changing lives and other industry experts sharing why audio is going to be the next big thing. This medium is growing by leaps and bounds and the opportunities abound for those that take action now.

For many of the older generation one can liken podcasting to the old radio shows that had one glued to listening. Today podcasting presents the same opportunity as radio did. However the spectrum is much broader and the guy down the road can start a podcast from his bedroom, if he so chooses.

This provides an opening for people that may never have had the means to share their message or brilliance with the world. Podcasting is perfect for the introvert that doesn’t like facing people but has a great message to share.

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DSG Weekly Article Roundup 15th March 2019

weekly articles focused around the 6 ways to make money from what you know

Creating content takes time and effort as we all know. It stands to reason that the content we create should resonate with our audience, not only now but into the future. Creating valuable, relevant, timeless (evergreen) content becomes crucial to your content creation efforts.

This week’s roundup brings you valuable “content” that will improve your content creation skills and help you create better content.

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DSG Weekly Article Roundup – 8th March 2019

A weekly Roundup of relevant articles to my niche


More and more people are realizing that they have a message to share that could potentially change lives . They need to get  the thoughts or information in their heads out and shared. Whether you do this in the form of a blog, write a book, do freelance writing or create written content for others – your writing skills need to be on pointe.

With this in mind, this week’s roundup focuses on improving your writing skills with tips and ideas on how to do exactly that.

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5 Top Reasons Why Freelancing Makes Sense Now And In The Future

Reasons Why Freelancing Makes Sense

Before we actually go into why freelancing makes sense for just about everybody nowadays, let’s just cover what exactly freelancing is.

Here is the definition of “freelance” from Business

Working on a contract basis for a variety of companies, as opposed to working as an employee for a single company. Freelancers are often considered to be self-employed, and have the freedom to pick and choose their projects and companies they would like to be associated with. A common profession for freelancing is writing; a writer then has the ability to submit their work to many different places, without being tied to any one company in particular.

From the above definition is can be seen why freelancing is especially great for the “older” generation. With the amount of knowledge, skills, experience, talents and passion they have developed over the years, be it in a career, a hobby or passion for something – freelancing provides them with the perfect means to share what they know and generate an income.

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Top 7 Reasons Why You Need To Write Your Book – NOW

Change a life - write that book

Has somebody ever asked you if you have ever thought of writing a book, whether it’s because you are knowledgeable about a subject or just because you have a story in your head, or for whatever other reason? Have you actually ever thought of it yourself? You are not alone.

There are differing statistics throughout the world but approx 70% of all the people who were asked the question whether they would like to write a book, said yes. Unfortunately almost 90% of those people never do.

Are you one of those people? Don’t be – if you have something to share, then go ahead and write that book.

In today’s digital landscape, it becomes more imperative each day that the combined knowledge contained within the grey matter of all people alive today is documented for future generations.

Don’t let that magic within you never see the light of day for others to enjoy or benefit from.

As a Baby Boomer myself, I am very aware of the huge amount of knowledge, experience, skills and expertise that lies within my generation and if this does not get documented and shared, mankind as a whole will be a lot worse off in the future.

This is why I have included “Writing a Book” in my list of options for you to make money from what you know. When you subscribe to my list you will receive my free Infographic which covers the “Top 6 Ways to make money from what you know” as a sign-up bonus.

Today, in this blogpost however, I want to highlight the top 7 reasons why you need to write your book NOW.

They may not be the exact reasons you can think of, but these are of vital importance to keep in mind, when you sit down to write for your book to be successful.

The reasons mentioned below are listed in no order of importance.

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It’s a New Year – Be Authentic, Be Real, Be YOU

At the start of each New Year, we all have 365 opportunities to create the life of our dreams, to write a new story for our lives, to change our direction and live life to the fullest.

Your age, location, gender, religious affiliation or sexual orientation does not matter, all that matters is that you are presented with the opportunities to choose another, better path for your life.

Over the last few years, doing my own thing, living a life that many only dream of has shown me that life is indeed made up of choices and the repercussions of those choices.

Make no mistake, it’s not easy and presents one with challenges and obstacles every day, but the power of being able to choose without interference or outside influences, makes for a very satisfying experience.  No amount of money, status or material things can equal that satisfaction.

But as with everything else, it needs to start somewhere – YOU need to draw a line in the sand and work from that point forwards.

It’s about discovering the real you and what you want out of life.

It’s about experiencing everything that life has to offer – the ups and the downs and enjoying the ride.

It’s about not caring what society dictates or accepts as the norm for you – you are unique and thus your life is entitled to be lived your way.

When I sat down to write this blogpost to kick off 2019, I realised that I had written 3 different blogposts in 2016 that actually cover the steps to discovering who you are quite perfectly.

I have included them into this blogpost to show you what is possible if you only take action, if you become laser-focused on being your authentic self and become who you really are – this will free you to become everything you can be.

It all starts with this question.

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6 Steps to Living a Better Life

I don’t know about you, but it never ceases to amaze me how the negative things that happened in the world or to people around us, always seem to bring our own lives back into focus. It makes us focus on whether our lives are the best we can make them or if there is some way to living a better life.

As a single mom, I’ve always been a lot closer to my children than I believe most two parent families are, as there is normally only one person that they could turn to. Even though my children are already out of the house living their own lives, the result is that I am very much aware of what’s happening in their lives.

As life has its ups and downs, dips and spikes, my eldest daughter and her circle of friends have over the last few months been going through a very  bad patch; from losing friends to car accidents, to one of the friends losing a premature twin baby (the other twin is getting stronger daily) and just yesterday, one of the very close friends losing their only child to cystic fibrosis at age 2,5.

This has obviously impacted the group of friends and my daughter and her family hugely, but has once again made me realize in talking to them all about what’s just happened, how people are not living their lives to the fullest, thinking that there is still so much time to do what they want or share time with their loved ones, not understanding that that can change in an instant.

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How to create the best, most basic website

Create the best website

Every business or brand no matter the industry, niche or location you operate from, should have a website where people can find you. When building your website it does not have to be a custom design, top of the line, all the bells and whistles type of website – just a place where people can find you online when they are searching for information, a product or service.

Too many times we are convinced by service providers and the world at large that bigger is better and it will allow us to grow to success faster. Normally exactly the opposite is true. For most people today “Less is more” and the simpler one makes it for people to find information and consume it, the better the impression you make on your audience and the higher the retention of said information.

Nobody needs a Rolls Royce when a Beetle will do but there are some basic crucial pages and options that are non-negotiable when building your website. These will convey the most  important information to your market or audience and that allows you to be found by all.

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